2.1 Product Development

Categories: 2. Prototype
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About Course

Knowledge and skills

Students will gain knowledge about the process of New Product Development.
Students will be able to plan the development of a new products considering all steps required and aspects to consider.


Teacher and organization

Silvia Tappi
Alma Mater Studiorum-Università di Bologna, Italy

What Will You Learn?

  • The aim of the course is to increase the knowledge of the process of New Product Development (NPD). In the course a definition of new products will be given, and the different steps of the process will be explored.
  • Various important aspects, such as consumer involvement, scale up and feasibility will be addressed. Strategies for improving the success of new products will be considered.

Course Content

Overview of New Product Development process

Steps of New Product Development

Consumer driven product development and market trends

Technical Development in the Laboratory to Scale Up

Economic Feasibility

Reasons for failure and requirements for new product success