Participants will be introduced to the Business Game’s objectives, and they will choose their working team. They will learn about the sustainable food-business landscape and key industry challenges thanks to the expert’s interview.

By the end of the week, participants will have:

• Gained a clear understanding of the objectives, structure, and expectations of the YOUAREIN Business Game.
• Developed an awareness of the sustainable agri-food sector and its key challenges.
• Formed teams based on common interests in industry challenges.
• Conducted their first brainstorming session, laying the foundation for their business ideas.

Participants will focus on formulating their business ideas with their team. The teams will then engage in discussions and brainstorming sessions to define their roles, management structure and work on creating a short presentation about their challenge, which they will present in the next session.

By the end of the week, participants will have:

• Defined roles and responsibilities within their teams.
• Explored initial ideas and challenges related to sustainable agri-food solutions.
• Completed preliminary research on their chosen challenge, preparing for further problem exploration.
• Produced a 5-7 minute team presentation outlining their challenge and initial thoughts for their business solution.

Participants will focus on problem identification and ideation. Each group will present a framework of the sustainability challenge that their business aims to address, outlining existing solutions and ideas they may develop on their own. The session will also include an expert presentation on considering various stakeholders in sustainable businesses. Participants will conduct a stakeholder analysis, identifying key stakeholders, how their business will meet their needs, and the channels and branding strategies to engage them.

By the end of the week, participants will have:

• Presented a detailed problem framework for their sustainability challenge, demonstrating familiarity with existing solutions.
• Mapped out key stakeholders, developing an engagement strategy to address their needs and concerns in the context of their business idea.

Participants will focus on solution development. An expert will introduce the Business Model Canvas and guide participants on how to use it to structure their business ideas. The teams will apply this tool to begin building their business model canvas, laying the foundation for their proposed solutions.

By the end of the week, participants will have:

• Applied the Business Model Canvas to structure their emerging business ideas.
• Leveraged design thinking to refine their approach to environmental sustainability.
• Identified key tools and methods to measure the environmental impact of their proposed solution, ensuring transparency and accountability.

Participants will continue developing their solutions.

The first session starts with an expert presentation on prototyping in sustainable business design. Teams will then have time to develop a basic prototype. The second session covers business plan development with a focus on the creation of sustainable business plan for the food industry.

By the end of the week, participants will have:

• Created a basic prototype idea of their sustainable business solution.
• Drafted the initial components of a sustainable business plan, incorporating stakeholder needs and sustainability measures.
• Explored real-world examples from the food industry to enhance their own business model and plan.

Participants will focus on pitch preparation, with expert presentations on effective pitch techniques, storytelling, and what investors look for in pitches. The remainder of the session will be dedicated to allow participants to prepare their pitches for the final presentation.

By the end of the week, participants will have:

• Refined their pitch delivery techniques, incorporating effective storytelling and persuasion strategies.
• Prepared a preliminary version of their pitch, ready for feedback in the final rehearsal session.

Participants will prepare and rehearse their pitches. They will have the opportunity to ask moderators for feedback and finalize and refine their presentations, ensuring they are ready for the final evaluation.

By the end of the week, participants will have:

• Finalized the details for their final pitch.
• Received final feedback on all outputs from the Business Game

Participants will present their business proposals to a panel of judges, who will provide feedback, ask questions, and select a winner. The final session ends with an award and closing ceremony, where winners are announced, outstanding contributions are recognized, and participants have an opportunity to reflect on their experience with their group, taking about of the feedback from the panel.

By the end of the week, participants will have:

• Delivered a polished pitch to a panel of judges, receiving critical feedback on their business proposal.
• Reflected on their business model, identifying gaps, areas for improvement, and next steps for development.
• Developed a stakeholder engagement plan, outlining how they will continue to involve key players as they move forward with their business ideas post-competition.