3.6 Business Plan Development

Categories: 3. Business Plan
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About Course

Knowledge and skills

Participants will gain a deep understanding of business plan structure and content, mastering how to integrate their unique value proposition, market analysis, and financial projections.
They’ll acquire the skills to effectively weave marketing and sustainability considerations into the plan, assess risks, and create mitigation strategies.
Moreover, they’ll develop the capability to present their business plan confidently, making a persuasive case to stakeholders, investors, or potential partners.


Teacher and organization

Eduardo Cardoso
Universidade Católica Portuguesa

What Will You Learn?

  • Guide participants in developing a comprehensive business plan by consolidating concepts from previous modules, integrating practical examples, and preparing them to effectively present their entrepreneurial vision.

Course Content

Introduction to Business Plans

Structuring Your Business Plan

Incorporating Value Proposition and Market Analysis

Financial Projections and Feasibility Analysis

Marketing and Strategy Integration

Sustainability and Ethical Considerations

Risk Assessment and Mitigation Strategies

Presenting and Pitching Your Business Plan