About Course
Knowledge and skills
Participants will learn how to define their market positioning, craft a consistent communication strategy, implement digital marketing effectively, create engaging content, manage customer relationships, and use data-driven insights to make informed marketing decisions.
They will develop a comprehensive marketing plan, integrating the marketing mix (4Ps) to drive product development, pricing, distribution, and promotion strategies.
Teacher and organization
Eduardo Cardoso
Universidade Católica Portuguesa
