3.4 Marketing Strategy

Categories: 3. Business Plan
Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Knowledge and skills

Participants will learn how to define their market positioning, craft a consistent communication strategy, implement digital marketing effectively, create engaging content, manage customer relationships, and use data-driven insights to make informed marketing decisions.
They will develop a comprehensive marketing plan, integrating the marketing mix (4Ps) to drive product development, pricing, distribution, and promotion strategies.


Teacher and organization

Eduardo Cardoso
Universidade Católica Portuguesa

What Will You Learn?

  • Equip entrepreneurs with practical knowledge and skills to develop a comprehensive Marketing Plan that aligns with their unique Value Proposition and Business Model.

Course Content

Market Positioning and Differentiation Strategies

Effective Marketing Communication

Digital Marketing Strategies and Optimization

Content Marketing and Brand Storytelling

Customer Relationship Management

Marketing Metrics and Key Performance Indicators

Marketing Plan Development (Part 1)

Marketing Plan Development (Part 2)