3.3 Business Models

Categories: 3. Business Plan
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About Course

Knowledge and skills

By the end of this course, learners will have gained a compreehnsive understandment of what is a Business Model, and its role on the design and plannification of food businesses.
They will be able to design themselves a Business Model, using the most common template, the Business Model Canvas.


Teacher and organization

Eduardo Cardoso
Universidade Católica Portuguesa

What Will You Learn?

  • The aim of the course is to provide learners with an holistic perspective of what is a Business Model, how it is designed, and why it is a fundamental tool for entrepreneurs.

Course Content

Introduction to Business Models

Business Model Templates

Value Proposition and Customer Segmentation

Consumer Engagement and Customer Relationships

Channels and Distribution Models

Revenue Streams and Pricing Strategies

Case Study (Part 1)

Case Study (Part 2)