3.2 Value Proposition

Categories: 3. Business Plan
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About Course

Knowledge and skills

Participants will gain in-depth knowledge of customer-centric value proposition development by learning to define customer problems, formulate customer-centered solutions, analyze pains, assess gains, and integrate market research insights.
They’ll develop practical skills in creating distinct Value Propositions, using a series of provided tools and frameworks, rigorously test and validate them with target audiences, and effectively communicating them.


Teacher and organization

Eduardo Cardoso
Universidade Católica Portuguesa

What Will You Learn?

  • Provide participants with the expertise to craft compelling value propositions that address customer needs, differentiate the business, and drive growth.

Course Content

Understanding the Value Proposition

Problem Identification and Solution Formulation

Customer Needs Analysis (Pains and Gains)

Market Research Insights

Value Proposition Tools and Frameworks

Building a Value Proposition

Value Proposition Testing and Validation

Case Study