3.2 Value Proposition

Knowledge and skills
Participants will gain in-depth knowledge of customer-centric value proposition development by learning to define customer problems, formulate customer-centered solutions, analyze pains, assess gains, and integrate market research insights. They’ll develop practical skills in creating distinct Value Propositions, using a series of provided tools and frameworks, rigorously test and validate them with target audiences, and effectively communicating them.  

Teacher and organization
Eduardo Cardoso
Universidade Católica Portuguesa. Portugal