1.6 Market Research

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About Course

Knowledge and skills

Participants will gain knowledge of effective market research methods, segmentation strategies, competitive analysis, and customer behavior assessment.
They’ll acquire skills to apply these insights in identifying market opportunities, evaluating growth potential, and making informed market entry decisions. Practical examples, such as competitor analysis and customer surveys, will illustrate the real-world application of these concepts.


Teacher and organization

Eduardo Cardoso
Universidade Católica Portuguesa


What Will You Learn?

  • Equip participants with essential skills to assess market opportunities, understand customer needs, and analyse competition, providing a foundation for strategic decision-making.

Course Content

Introduction to Market Research

Market Research Methods

Segmentation and Targeting

Competitive Analysis

Market Sizing and Growth Projections

Customer Behaviour and Needs

Market Trends and Insights

Case Study