1.6 Market Research

Categories: 1. Ideation
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About Course

Knowledge and skills
Participants will gain knowledge of effective market research methods, segmentation strategies, competitive analysis, and customer behavior assessment. They’ll acquire skills to apply these insights in identifying market opportunities, evaluating growth potential, and making informed market entry decisions. Practical examples, such as competitor analysis and customer surveys, will illustrate the real-world application of these concepts.  

Teacher and organization
Eduardo Cardoso
Universidade Católica Portuguesa, Portugal

What Will You Learn?

  • Equip participants with essential skills to assess market opportunities, understand customer needs, and analyse competition, providing a foundation for strategic decision-making.

Course Content

Market Research

  • Introduction to Market Research
    47:03
  • QUIZ 1
  • Market Research Methods
    00:00
  • QUIZ 2
  • Segmentation and Targeting
    55:15
  • QUIZ 3
  • Competitive Analysis
    00:00
  • QUIZ 4
  • Market Sizing and Growth Projections
    00:00
  • QUIZ 5
  • Customer Behaviour and Needs
    00:00
  • QUIZ 6
  • Market Trends and Insights
    00:00
  • QUIZ 7

YouAreIn

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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