About Course
Knowledge and skills
Participants will gain knowledge of effective market research methods, segmentation strategies, competitive analysis, and customer behavior assessment.
They’ll acquire skills to apply these insights in identifying market opportunities, evaluating growth potential, and making informed market entry decisions. Practical examples, such as competitor analysis and customer surveys, will illustrate the real-world application of these concepts.
Teacher and organization
Eduardo Cardoso
Universidade Católica Portuguesa
